Section 4 - Lecture Topics and Suggested Readings

Kenton T. Wilkinson, Texas Tech University, College of Mass Communications

April 12-14, 2010

DAY 1, April 12 - Social Scientific and Interpretive Traditions in International Communication Research and Practice

The first hour will consist of introductions and lecture regarding the origins and early development of international communication and development communication research following World War Two through the 1980s. The second hour will focus on social scientific effects approaches versus humanistic audience-centered approaches to international communication research. Semiotics will be revisited briefly and symbolic interactionism introduced. Select student images from the homework assignment will be discussed.

Day 1 Bibliography:

Lerner, Daniel (1963). Toward a communication theory of modernization. In L.W. Pye and S. Verba (Eds.) Political culture and political development. Princeton, NJ: Princeton University Press. Available in D.K. Thussu (Ed.) (2010). International communication: A reader. London: Routledge (Ch. 5).

Rostow, Walter W. (2000). The stages of economic growth: A non-communist manifesto (1960). In J. Timmons Robbins and A. Hite (Eds.) From modernization to globalization: Perspectives on development and social change. (pp. 100-109) London: Blackwell. Available via Google Books.

Dorfman, Ariel and Mattelart, Armand (1975). How to read Donald Duck: Imperialist ideology in the Disney comic. (Trans. by David Kunzle) New York: International General. Also available in Spanish as Para leer al Pato Donald: Comunicación de masa y colonialism. (Madrid: Siglo Veintiuno)

MacBride Commission (1980) Many voices, one world. Towards a new, more just and more efficient World Information and Communication Order. Paris: UNESCO. Reprinted in 2003 by Rowman & Littlefield.

Semiotics and media: http://www.uvm.edu/~tstreete/semiotics_and_ads/

Symbolic Interactionism: http://web.grinnell.edu/courses/soc/s00/soc111-01/introtheories/symbolic.html

DAY 2, April 13 - Representation of Social Groups in U.S. and International Media

During the first hour we will focus on the concept of social representation in media. A brief history of representation of African Americans, Asians and Hispanics in U.S. media will be followed by discussion of ethnic-oriented media and the Native American sports names issue. After the break we will discuss select student homework submissions, then focus on representation in international media of diverse cultures in international news and entertainment programming. The representation of Arabs/Muslims in Western media will be examined.

Day 2 Bibliography:

Ethnic Media in U.S.:

http://www.ncmonline.com/polls/executivesummary.pdf

http://news.newamericamedia.org/news/view_article.html?article_id=8bb0c256d866e8e99e74fc734d5cef67

Minorities and media: http://www.medialit.org/reading_room/article231.html

Miller, Jackson B. (1999). “Indians,” “Braves” and “Redskins”: A performative struggle for control of an image. Quarterly Journal of Speech, 85, 188-202. (Available as .pdf file in ADI)

Dahlgren, P. and Chakrapani, S. (1982). The third world on TV news: Western ways of seeing the “Other.” In W.C. Adams, (Ed.) Television coverage of international affairs. pp. 45-65. Norwood, NJ: Ablex. (Available as .pdf file in ADI)

Merskin, Debra. (2004). The construction of Arabs as enemies: Post-September 11 discourse of George W. Bush. Mass Communication & Society, 7 (2), 157-175. (Available as .pdf file in ADI)

DAY 3, April 14– Diaspora, Identity, Ethnicity and Health Communication

The concepts of diaspora, identity and ethnicity will be discussed in the first hour. These concepts will be related to one another through a discussion of how immigrant groups and other ethnic minorities maintain connections with their cultures-of-origin through media. The second hour will begin with select students’ responses to the homework. We will then focus on a specific health challenge facing Hispanic populations in the U.S. and Mexico, and discuss how it can be addressed through communication research. The session will conclude with a discussion of the value of collaborative international communication research.

Day 3 Bibliography

Nagel, Joane. (1998). Constructing ethnicity: Creating and recreating ethnic identity and culture. In M.W. Hughey (Ed.) New tribalisms: The resurgence of race and ethnicity. (pp. 237-272). New York: New York University Press.

Appadurai, Arjun. (1990). Disjuncture and difference in the global culture economy. Theory, Culture, and Society. 7: 295-310. (Available as .pdf file in ADI)

Christiansen, Connie C. (2004). News media consumption among immigrants in Europe. Ethnicities, 4 (2), 185-207. (Available as .pdf file in ADI)

Green, E. and Singleton, C. (2007). Mobile selves: Gender, ethnicity and mobile phones in the everyday lives of young Pakistani-British Women. Information, Communication & Society, 10 (4), 506-526. (Available as .pdf file in ADI)

Almendarez, Isabel S., Boysun, Michael and Clark, Kathleen (2004). Thunder and lightning and rain: A Latino/Hispanic diabetes media awareness campaign. Family & Community Health, 27 (2), 114-122. (Available as .pdf file in ADI)